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Connections to Community

Customer Relationship Management (CRM)

CRM stands for Customer Relationship Management. "CRM is an industry term for methodologies, software, and usually Internet capabilities that help an enterprise manage customer relationships in an organized way." (Source: Google search "define: CRM")

Pepperdine has purchased the CRM suite of software from PeopleSoft as a potential part of the overall C2C project. The product will be evaluated for possible use after the completion of the Student Administration implementation.